Beyond the Brand: The World of Seth2°17
SETH2°17 was born from Blesseth's first apartment, where the love for a beautifully scented home collided with necessity. Unable to source more of her favorite candle scent, she set out to create her own, driven by a desire for both a fragrant and visually stunning home. What began as a simple experiment quickly evolved into a passion for crafting unique, hand-poured candles housed in artistic, handmade concrete vessels.
Blesseth crafted more than just candles—she created a brand rooted in intention and sustainability. Inspired by her Brooklyn roots in the "concrete jungle," she designed unique embossed concrete vessels that symbolize resilience and stand out as unforgettable keepsakes. Unlike disposable glass jars, Seth2°17’s vessels ensure the brand’s presence remains long after the flame burns out, blending sustainability with timeless designs.
Seth2°17 represents more than just Blesseth’s birthday—it embodies the deeper meaning behind the 2°17. The number 2° symbolizes harmony, balance, and connection, while 17° represents resilience, ambition, and the power to manifest dreams. Together, they reflect the essence of Seth2°17: a brand rooted in intention, creativity, and the pursuit of meaningful, lasting impact.
Each piece reflects Blesseth’s journey—combining creativity, resilience, and a commitment to turning everyday moments into something extraordinary.
